Rishad Tobaccowala is universally heralded as a visionary thinker in the marketing world. In this session, another visionary, Rob Norman, interviews the oracle on topics ranging from big tech to the future of agencies to Rishad’s upcoming book, Restoring the Soul of Business: Staying Human in the Age of Data.
It’s no secret that publishers are suffering in 2019. Yet, a select few are experiencing strong growth despite the broader trend. In this session, LUMA’s Terry Kawaja sits down with leaders of two such exceptions, Meredith Kopit Levien of The New York Times and Jim VandeHei of Axios to talk about their winning approaches to journalism and business models.
PUBLISHERS’ SUCCESS STRATEGIES: A FIRESIDE CHAT WITH JIM VANDEHEI AND MEREDITH KOPIT LEVIEN
Private Equity has been one of the leading investors in a consolidating Ad Tech/MarTech ecosystem. In this session, LUMA’s Mark Greenbaum sits down with Laura Desmond of Providence Equity/Eagle Vista Partners and Darren Glatt of Searchlight, two investors who have made scaled investments in the sector to explore how they think of the opportunity.
Laura Desmond, Operating Partner, Providence Equity/CEO & Founder, Eagle Vista Partners
THE MONEY PERSPECTIVE: A FIRESIDE CHAT WITH LAURA DESMOND AND DARREN GLATT
TRACK A -
Union Square Hub
Direct-to-Consumer is the hottest trend in commerce (outside of Amazon . . . ). The confluence of social media, the iPhone, Shopify and changing consumer habits have all enabled the proliferation of these businesses. This breakout will discuss the market dynamics and ingredients for success in this exciting category.
Where people go tells you a lot about who they are. Location data helps marketers understand consumer behavior. It can be a powerful tool for ad targeting, personalized experiences and campaign measurement, but needs to be carefully managed to respect individuals’ privacy. This discussion session will focus on how to succeed with location data, while balancing consumer privacy in the face of new regulatory initiatives impacting the market.
Connected TV. Advanced advertising. Cord cutting. OTT. Skinny bundles. The TV/Video ecosystem has never been so dynamic, which obviously creates both risks and rewards in the industry. This breakout will discuss the current state of “TV” — from the short-form video consumed on a mobile device to the long form consumed on the OLED in your living room.
Commerce is marketing perfected. A retailer lives or dies based on how successful its advertising and marketing programs perform — and, therefore, are the most sophisticated users of Ad Tech and MarTech technologies and partners. This forum will discuss the ways successful commerce companies are utilizing advanced marketing and advertising technologies to power their businesses.
Two digital media leaders share their experiences and plans with BuildOn, which builds classrooms in some of the world’s economically poorest countries, and Team Dayā ( दया), a new industry effort working with the non-profit to build schools in remote third world countries. The goal is to break the cycle of poverty, illiteracy and low expectations through service and education.
BUILD ON & Team Dayā ( दया): A PRESENTATION WITH JAY SEARS AND BRIAN ANDERSEN
TRACK A -
Union Square Hub
Approximately a decade since “programmatic” advertising launched, the industry is an indisputable success with significant market growth, now representing the vast majority of digital display ad spending. However, there are many challenges: the dominance of the duopoly/triopoly, fraud, brand safety, the regulatory environment and more. This panel of industry experts — from the buy-side to the sell-side and in-between — will discuss the current state of the industry.
GDPR went into effect May 25, 2018. The California Consumer Privacy Act is now law, and there are multiple bills introduced in states across the U.S. What will happen in the regulatory environment, how have current laws impacted advertising and marketing, and what are the potential implications of state and/or federal actions? This panel will dive into the details and nuances of pending and current regulations, and the impacts on the industry.
Identity is the glue that enables data-driven marketing and advertising to deliver a consistent customer experience. This breakout will discuss the current dynamics in the identity ecosystem: online-offline, deterministic vs. probabilistic, the regulatory environment, the duopoly/triopoly, and identity best-practices.
Peter Horan,Founder, Horan MediaTech Advisors (Moderator)
Time and money spent on mobile continues to grow unabated, with global app store consumer spend passing $100 billion in 2018. And this figure does not include in-app advertising. Gaming continues to account for the majority of the app economy, but entertainment streaming and lifestyle apps are exhibiting healthy growth, leading to changes in monetization strategy (i.e., subscriptions). This session will discuss the state-of-the-art and major challenges in driving revenue in the mobile world.
Dave Madden,SVP, Global Brand Partnerships, Electronic Arts
Steve Hwang, VP, Strategy & Corporate Development, Snap
MOBILE: Mobile Monetization
Verizon led the charge on telco investments in media with the acquisitions of Aol and Yahoo. Under new leadership, the communications company has taken a different approach to content than some of their telco brethren. LUMA’s Brian Andersen sits down with Verizon Media’s Chief Business Officer, Iván Markman, to learn what's in store for Verizon’s media strategy.
Large advertising agencies are facing a relatively new competitive challenge from consultancies. And, yet, these new competitors are taking a different approach to serving marketers’ growth needs. LUMA’s Terry Kawaja sits down with Nikki Mendonça of Accenture Interactive Operations to discuss their strategy and recent acquisition activity.
THE AD CHALLENGER: A FIRESIDE CHAT WITH NIKKI MENDONÇA, ACCENTURE INTERACTIVE OPERATIONS
Scott Galloway teaches brand strategy at NYU’s Stern School of Business, but his most popular lectures deal with life strategy. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions. The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway’s mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories.
Scott Galloway, Founder, Gartner L2; Author of The Four and The Algebra of Happiness