Agenda

REGISTRATION & CONTINENTAL BREAKFAST

REGISTRATION & BREAKFAST BUFFET

8:00 AM
8:45 AM
Main Stage: 
Wharton Ballroom
LUMA welcomes the leading disruptors in digital media and presents our 2019 State of Digital Media.
Terry Kawaja, CEO & Founder, LUMA
Brian Andersen, Partner & Co-Founder, LUMA
Mark Greenbaum, Partner, LUMA
Dick Filippini, Partner, LUMA

WELCOME REMARKS & LUMA STATE OF DIGITAL MEDIA

WELCOME REMARKS & LUMA STATE OF DIGITAL MEDIA

9:20 AM
Main Stage:
Wharton Ballroom
Rishad Tobaccowala is universally heralded as a visionary thinker in the marketing world. In this session, another visionary, Rob Norman, interviews the oracle on topics ranging from big tech to the future of agencies to Rishad’s upcoming book, Restoring the Soul of Business: Staying Human in the Age of Data.
Rishad Tobaccowala, CGO, Publicis Groupe
Rob Norman, Advisor, GroupM

OBSERVATIONS FROM THE ORACLE: AN INTERVIEW WITH

RISHAD TOBACCOWALA

9:40 AM
Main Stage:
Wharton Ballroom
It’s no secret that publishers are suffering in 2019. Yet, a select few are experiencing strong growth despite the broader trend. In this session, LUMA’s Terry Kawaja sits down with leaders of two such exceptions, Meredith Kopit Levien of The New York Times and Jim VandeHei of Axios to talk about their winning approaches to journalism and business models.
Meredith Kopit Levien, COO & EVP, The New York Times Company
Jim VandeHei, CEO & Co-Founder, Axios

PUBLISHERS’ SUCCESS STRATEGIES: A FIRESIDE CHAT WITH JIM VANDEHEI AND MEREDITH KOPIT LEVIEN

10:10 AM
Main Stage:
Wharton Ballroom
Private Equity has been one of the leading investors in a consolidating Ad Tech/MarTech ecosystem. In this session, LUMA’s Mark Greenbaum sits down with Laura Desmond of Providence Equity/Eagle Vista Partners and Darren Glatt of Searchlight, two investors who have made scaled investments in the sector to explore how they think of the opportunity.
Laura Desmond, Operating Partner, Providence Equity/CEO & Founder, Eagle Vista Partners
Darren Glatt, Partner, Searchlight Capital Partners

THE MONEY PERSPECTIVE: A FIRESIDE CHAT WITH LAURA DESMOND AND DARREN GLATT 

NETWORKING BREAK

10:30 AM
11:00 AM
TRACK A -
Union Square Hub
Direct-to-Consumer is the hottest trend in commerce (outside of Amazon . . . ). The confluence of social media, the iPhone, Shopify and changing consumer habits have all enabled the proliferation of these businesses. This breakout will discuss the market dynamics and ingredients for success in this exciting category.
Michael Duda, Managing Partner, Bullish (Moderator)
Brian Berger, CEO & Founder, Mack Weldon
Mariah Chase, CEO, Eloquii
Pedro Earp, Chief Marketing & ZX Ventures Officer, AB InBev
Zahir Dhossa, CEO & Founder, Function of Beauty

COMMERCE: Direct-To-Consumer

COMMERCE: Direct-To-Consumer

11:00 AM
TRACK B -
Tribeca Hub
Where people go tells you a lot about who they are. Location data helps marketers understand consumer behavior. It can be a powerful tool for ad targeting, personalized experiences and campaign measurement, but needs to be carefully managed to respect individuals’ privacy. This discussion session will focus on how to succeed with location data, while balancing consumer privacy in the face of new regulatory initiatives impacting the market.
Ronan Shields, Ad Tech Reporter, Adweek (Moderator)
Gil Elbaz, CEO & Founder, Factual
Frost Prioleau, CEO & Co-Founder, Simpli.fi
Jeff Glueck, CEO, Foursquare
Mike Fordyce, CEO, NinthDecimal
Sunil Kumar, CEO, GroundTruth

DATA: Location

11:50 AM
TRACK A -
Union Square Hub
Connected TV. Advanced advertising. Cord cutting. OTT. Skinny bundles. The TV/Video ecosystem has never been so dynamic, which obviously creates both risks and rewards in the industry. This breakout will discuss the current state of “TV” — from the short-form video consumed on a mobile device to the long form consumed on the OLED in your living room.
Joanna O’Connell, VP, Principal Analyst Forrester (Moderator)
Nicolle Pangis, CEO, NCC Media
Gregory Raifman, President, Nexstar Digital
Mark Zagorski, CEO, Telaria
Andre Swanston, CEO & Co-Founder, Tru Optik
Farhad Massoudi, CEO & Founder, Tubi

VIDEO: Convergent TV

11:50 AM
TRACK B -
Tribeca Hub
Commerce is marketing perfected. A retailer lives or dies based on how successful its advertising and marketing programs perform — and, therefore, are the most sophisticated users of Ad Tech and MarTech technologies and partners. This forum will discuss the ways successful commerce companies are utilizing advanced marketing and advertising technologies to power their businesses.
Scott Beechuk, Partner, Norwest Venture Partners (Moderator)
Jason Young, Chief Marketing & Media Officer, Quotient
Dave Yovanno, CEO, Impact
Stephen Howard-Sarin, VP, Strategy, Walmart
Bruce Buchanan, CEO, Rokt

COMMERCE: Commerce Marketing

NETWORKING LUNCHEON

12:40 PM
1:20 PM
Main Stage:
Wharton Ballroom
Two digital media leaders share their experiences and plans with BuildOn, which builds classrooms in some of the world’s economically poorest countries, and Team Dayā ( दया), a new industry effort working with the non-profit to build schools in remote third world countries. The goal is to break the cycle of poverty, illiteracy and low expectations through service and education.
Jay Sears, Founder, Team Dayā (दया)
Brian Andersen, Partner & Co-Founder, LUMA

BUILD ON & Team Dayā ( दया): A PRESENTATION WITH JAY SEARS AND BRIAN ANDERSEN

2:00 PM
TRACK A -
Union Square Hub
Approximately a decade since “programmatic” advertising launched, the industry is an indisputable success with significant market growth, now representing the vast majority of digital display ad spending. However, there are many challenges: the dominance of the duopoly/triopoly, fraud, brand safety, the regulatory environment and more. This panel of industry experts — from the buy-side to the sell-side and in-between — will discuss the current state of the industry.
Matt Prohaska, CEO & Principal, Prohaska Consulting (Moderator)
Joe ZawadzkiCEO, MediaMath
Michael BarrettCEO, Rubicon Project
Brian Gleason, Global CEO, Performance Media Group, GroupM
Gurman HundalCEO & Co-Founder, MiQ
Megan PagliucaChief Data Officer, Hearts & Science

PROGRAMMATIC: Programmatic Advertising

2:00 PM
TRACK B -
Tribeca Hub
GDPR went into effect May 25, 2018. The California Consumer Privacy Act is now law, and there are multiple bills introduced in states across the U.S. What will happen in the regulatory environment, how have current laws impacted advertising and marketing, and what are the potential implications of state and/or federal actions? This panel will dive into the details and nuances of pending and current regulations, and the impacts on the industry.
Allison Schiff, Senior Editor, AdExchanger (Moderator)
Konrad Feldman, CEO, Quantcast
Ben Barokas, CEO & Founder, Sourcepoint
Tom Coburn, CEO & Co-Founder, Jebbit
Kurt Kratchman, GVP, Product Development and International, Oracle Data Cloud

REGULATION: Regulatory Environment

2:50 PM
TRACK A -
Union Square Hub
Identity is the glue that enables data-driven marketing and advertising to deliver a consistent customer experience. This breakout will discuss the current dynamics in the identity ecosystem: online-offline, deterministic vs. probabilistic, the regulatory environment, the duopoly/triopoly, and identity best-practices.
Peter Horan, Founder, Horan MediaTech Advisors (Moderator)
Nancy Marzouk, CEO & Founder, MediaWallah
Anneka Gupta, President & Head of Products and Platforms, LiveRamp
Mark Connon, COO, Tapad
Tim Jenkins, CEO, 4INFO

DATA: Identity

2:50 PM
TRACK B -
Tribeca Hub
Time and money spent on mobile continues to grow unabated, with global app store consumer spend passing $100 billion in 2018. And this figure does not include in-app advertising. Gaming continues to account for the majority of the app economy, but entertainment streaming and lifestyle apps are exhibiting healthy growth, leading to changes in monetization strategy (i.e., subscriptions). This session will discuss the state-of-the-art and major challenges in driving revenue in the mobile world.
Aurelie Guerrieri, CEO & Founder, Akila One (Moderator)
Bill MagnusonCEO & Co-Founder, Braze
Lauren Nemeth, CRO, Nextdoor
Janae Redmond, VP, MoPub, a Twitter Company
Dave Madden, SVP, Global Brand Partnerships, Electronic Arts
Steve Hwang, VP, Strategy & Corporate Development, Snap

MOBILE: Mobile Monetization

NETWORKING BREAK

3:35 PM
4:00 PM
Main Stage: 
Wharton Ballroom
Verizon led the charge on telco investments in media with the acquisitions of Aol and Yahoo. Under new leadership, the communications company has taken a different approach to content than some of their telco brethren. LUMA’s Brian Andersen sits down with Verizon Media’s Chief Business Officer, Iván Markman, to learn what's in store for Verizon’s media strategy.
Iván Markman, Chief Business Officer, Verizon Media

VERIZON MEDIA: A FIRESIDE CHAT WITH IVÁN MARKMAN

4:20 PM
Main Stage:
Wharton Ballroom
Large advertising agencies are facing a relatively new competitive challenge from consultancies. And, yet, these new competitors are taking a different approach to serving marketers’ growth needs. LUMA’s Terry Kawaja sits down with Nikki Mendonça of Accenture Interactive Operations to discuss their strategy and recent acquisition activity.
Nikki Mendonça, Global President, Accenture Interactive Operations

THE AD CHALLENGER: A FIRESIDE CHAT WITH NIKKI MENDONÇA, ACCENTURE INTERACTIVE OPERATIONS

4:40 PM
Main Stage:
Wharton Ballroom
Scott Galloway teaches brand strategy at NYU’s Stern School of Business, but his most popular lectures deal with life strategy. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions. The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway’s mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories.
Scott Galloway, Founder, Gartner L2; Author of The Four and The Algebra of Happiness

KEYNOTE: SCOTT GALLOWAY, THE ALGEBRA OF HAPPINESS

5:10 PM
Main Stage:
Wharton Ballroom

CLOSING REMARKS & COMEDY VIDEO

Terry Kawaja, CEO & Founder, LUMA

NETWORKING COCKTAILS

5:30 PM